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BRAND PHILOSOPHY

Hada Labo stands for the lifestyle philosophy of "PERFECT x SIMPLE" a skincare range that brings beauty back to the basics - perfect, simple and confident.

To fulfill the commitment of healthy and perfect skin, Hada Labo emphasizes simplicity in its skin care process, removing all the unnecessary additives, colorant, fragrance and mineral oil that will burden the skin. Only the finest, purest and highly effective ingredients that are beneficial to the skin are retained to ensure maximum effectiveness. Only the best for your skin and nothing else.

Now, you can truly enjoy a perfect and simple lifestyle, confidently...

NOTHING MORE NOTHING LESS

Skin care that contians a myriad of ingredients does not mean it is beneficial to the skin. Hada Labo adopts a "Nothing more, Nothing less" philosophy in the formulation of its products to give the skin the ultimate care it needs.

Through rigorous research in raw materials and employing very strict selection criteria, Hada Labo is commited to retain only the most beneficial ingredients to the skin and remove unnecessary ingredients that may burden the skin, such as colorant, fragrance, mineral oil and additives. Only the finest, purest and highly effective ingredients are used to give maximum effectiveness. For instance, Hada Labo Super Hyaluronic Acid line contains an advanced hydrating ingredient - Super Hyaluronic Acid, which has the ability to form a moisture locking film to give long lasting hydration to the skin.

Only the best for your skin and nothing else.

PERFECT X SIMPLE

To fulfill the commitment of producing perfect, simple and remarkably safe products, Hada Labo simplifies the skin care process by removing unnecessary additives, colorant, fragrance and mineral oil that will burden the skin. Hada Labo embodies the beauty of simplicity in our lives.

Now, you can truly enjoy the perfect and simple lifestyle, confidently...

NOTHING MORE NOTHING LESS

Skin care that contians a myriad of ingredients does not mean it is beneficial to the skin. Hada Labo adopts a "Nothing more, Nothing less" philosophy in the formulation of its products to give the skin the ultimate care it needs.

Through rigorous research in raw materials and employing very strict selection criteria, Hada Labo is commited to retain only the most beneficial ingredients to the skin and remove unnecessary ingredients that may burden the skin, such as colorant, fragrance, mineral oil and additives. Only the finest, purest and highly effective ingredients are used to give maximum effectiveness. For instance, Hada Labo Super Hyaluronic Acid line contains an advanced hydrating ingredient - Super Hyaluronic Acid, which has the ability to form a moisture locking film to give long lasting hydration to the skin.

Only the best for your skin and nothing else.

PERFECT X SIMPLE

To fulfill the commitment of producing perfect, simple and remarkably safe products, Hada Labo simplifies the skin care process by removing unnecessary additives, colorant, fragrance and mineral oil that will burden the skin. Hada Labo embodies the beauty of simplicity in our lives.

Now, you can truly enjoy the perfect and simple lifestyle, confidently...

AWARD

Hada Labo has award winning product that showcases the efficiency and acceptance of the brand amongst beauty lovers.

First launched in Japan in 2004, its star product, Super Hyaluronic Acid Moisturizing Lotion is a clear favorite with beauty lovers and is ranked as the No.1* Japan lotion for 7 consecutive years.

*Source: Intage Inc. SRI lotion market volume share 2007/12/17 - 2014/12/17.